Re-CYCLE

Description

Our group attempted to call attention the litter that we see at the beach and depict its journey as simple yet avoidable. The water bottle's journey into the ocean starts with us. It is a cycle that we maintain through the creation of more and more trash-filled environments that normalize littering. Our PSA hopes to inspire people to help their own trash find its home: recycle bins. We believe that if we can reach an audience of youth such as ourselves then we can create an impact early on in their life and hopefully make it into a daily routine into their life to help take care and keep the environment clean.